"Make 'em laugh...make 'em laugh". Donald O'Conner pretty much summed it up in his classic routine in the musical "Singin' in the Rain". (Then to drive the point home, he did a flip and ran through a wall.) What better occasion to make 'em laugh than on their birthday and what better way to make 'em laugh than with a funny birthday card?

Even though they might not admit it, everyone likes to be remembered on their birthday. A funny birtday card can be the perfect way to build goodwill and add a light-hearted lift to the anticpated, or dreaded, occassion. One of our popular birthday cards pictures a bewildered fellow nailing boards over a calendar, hoping in vain to hide the date. The headline reads "You can't hide it. Somebody always finds out.", The inside message is simply "Happy Birthday". Short, funny and appropriate for anyone; funny birthday greeting cards can deliver the just the right birthday message for you.

Adding a dose of humor to your business communications is a proven method to build customer rapport and build your company's brand image.

Funny birthday cards are a natural medium to begin adding humor to your customer relationship management. When we think of the business associates we most enjoy working with, chances are they display a good sense of humor. You don't have to look far to find top international companies building their brands with humor. Before the Aflac duck started quacking, only 10 percent of Americans recognized the company. By 2005, after the 25th installment of the commercial series, Aflac enjoyed 90 percent brand recognition. In 2007, one of the largest retail greeting card publishers changed their mix of new cards from 30% humorous to 65% humourous. Big corporations have figured out that humor is serious business.

How often does the daily mail contain a message that brings a laugh and a smile? There's not a lot of humor among the bills and junk mail. Expressing birthday wishes with a funny birthday card can help your company stand out in the flood of messages your customers and clients receive everyday and help build a positive connection that lasts throughout the year.